10 & 11 October 2019 Broodfabriek Rijswijk (NL)
The Dibevo Trade Fair: the most important trade event for pet professionals in the Netherlands for 80 years Request press card


Alive and kicking

On 10 and 11 October 2021 yet another ‘true’ Dibevo Trade Fair will be held. For over 80 years, the Dibevo Trade Fair has been the most important (and fun!) trade event for pet professionals in the Netherlands. It is an event that revolves around product presentations, networking, getting inspired, buying products, and sharing experiences and insights.

Do you work demonstrably for a newspaper, magazine or online magazine? Request a free press card here.

Please note that in addition to an e-ticket, you also need a valid EU Digital COVID Certificate and proof of identity.

The Dibevo Trade Fair is sponsored by:

Gebr. de Boon   Happy Dog    Carnis   Petstyle Living   Beeztees    Finest Petfoods

  • “ Varied assortment, lots of choice and inspiration, cheerful exhibitors, delicious sandwiches, excellent apple turnovers, nice temperature and the fair offers were great! ”
    Clarissa Planje Snoepdog
  • “ A great fair, as a trade fair should be: old-fashioned cozy, spacious and beautiful. Well cared for and good food and drink. ”
    Hans Steegs PetsYmotion “dier & kado”
  • “ Compliment for the good set-up, you can spar and view new products. How nice is that! ”
    Bert Gardenbroek Gardenbroek super voor mens en dier

Press information

Press releases


Amersfoort, April 2021 – Yes, it’s definitely happening. A real, live Dibevo Trade Fair will be held once again on 10 and 11 October 2021. Not via a screen – we’ll be done with that by October – but a trade fair with physical stands, visitors and exhibitors that can engage in spontaneous chats with each other and with real products that you can touch and pick up. Doesn’t that sound great? The pet industry is alive and kicking, better than ever, but pet professionals have hardly been able to see each other in person for quite some time. The Dibevo Trade Fair will be reuniting the entire industry during two great days at the Broodfabriek in Rijswijk.

Essential stores

‘The boom we’re seeing in the pet retail business didn’t just come out of the blue,’ according to Dibevo president, Gijs van den Assum. ‘During the corona period, many Dutch people decided to get a pet and thanks to Dibevo’s efforts, the pet stores in the Netherlands qualified as essential stores and were allowed to remain open. Of course, it’s key to make sure your customers stay loyal even after the restrictions are lifted. You can do this by offering a combination of excellent service with a view to animal welfare plus high-quality products.

This is why it’s so important for suppliers to “show their faces” at the Dibevo Trade Fair in October. I would tell them to book a stand and let everyone know that you’re still alive and kicking. We offer stand space starting at 6 m2, so you really don’t have an excuse not to exhibit at the trade fair.’

Tried and tested concept

The 2019 edition of the fair was such a huge success that the organisation decided to stick with the same basic set-up. This means a show floor of 11,000 m2 spread out over two exhibition halls, free parking, free food and drinks, a free small breakfast at 8:00 a.m. and the same expanded opening hours. On Sunday, 10 October the fair will be open from 9:00 a.m. to 6:00 p.m., and on Monday, 11 October from 9:00 a.m. to 7:00 p.m.
The ticket price has also remained unchanged: admission is 25 Euros at the door. Visitors registering in advance on dibevovakbeurs.nl will receive a discount of 7 Euros off the ticket price and will only pay 18 Euros. Companies that are Dibevo members will receive a member code which may be redeemed for four free tickets.
Thanks to this tried and tested concept, Dibevo expects 4,000 pet professionals to attend the fair. The increase in the number of pets has led to growth in the sector as a whole, and pet specialty shops, garden centres and other pet-related companies will want to come see and touch the latest products ‘live’.
The difference between this year and previous editions is that the organisation is already taking into account the possibility that the entire event will have to be made corona-proof. The aisles at the fair will all be a minimum of 4 metres wide, for example.

Exhibiting at cost price

Companies interested in exhibiting at the trade fair will be able to register starting in early May. Dibevo members have an added advantage in this regard: they can hire stand space at cost price. Detailed information, a floor plan and a registration form may be found on the website: dibevovakbeurs.nl

About Dibevo

Dibevo is the national industry association for businesses active in the entire pet industry. For further information on Dibevo, please visit www.dibevo.nl (in Dutch only).
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
We kindly request that you include this event in any event calendar you publish in your (trade) magazine, newspaper or website.
For further information, please contact Janny Freriks, projects manager and association office, by e-mail: vakbeurs@dibevo.nl. 

Press images

Press images

Images of the Dibevo Trade Fair can be requested via vakbeurs@dibevo.nl


Practical information

Opening hours

Sunday, 10 October: 9:00 a.m. - 6:00 p.m.
Monday, 11 October: 9:00 a.m. - 7:00 p.m.
The room where the ‘light breakfast' is served is open from 8:00 am.
Important: Children under 16 and dogs are not permitted at the Dibevo Trade Fair. Service dogs and guide dogs for the blind are naturally welcome.


De Broodfabriek
Volmerlaan 12
2288 GD Rijswijk
Download the directions


On Sunday, 10 October, a lot of public parking will be available in the immediate vicinity of De Broodfabriek. You can also park at car park P2 next to De Broodfabriek or in the multi-storey car park across the street (50 metres away).
On Monday 11 October, the public road will be a less convenient option. The best place to park is at car park P2 next to De Broodfabriek or in the multi-storey car park across the street.
Parking in the multi-storey car park (Van Gijnstraat-Verrijn Stuartlaan; 50 metres from De Broodfabriek) is free for trade fair visitors. You do not need an exit ticket to leave this facility. There will be a parking attendant on duty


Public transport travel information

Check the current status for the trains

On foot from Rijswijk train station
De Broodfabriek is only a seven-minute walk from the Rijswijk NS station. Get off the train at the Rijswijk station, and follow the signs for the main station hall. When you exit the station, you will be on the Sir Winston Churchilllaan. Go right onto the Lange Kleiweg. Go left onto the Visseringlaan, and right onto the Volmerlaan at the traffic lights. The main entrance will be about 100 metres on your right-hand side. View the route in Google Maps.
Bus/Tram: stop right outside the main entrance
Bus line 30: Volmerlaan (Naaldwijk - Zoetermeer) stop
Bus line 50: Volmerlaan (Den Haag - Zoetermeer) stop
Bus line 51: Volmerlaan (Den Haag - Delft) stop
Tram line 17: Volmerlaan/Visseringlaan (Statenkwartier – Wateringse Veld) stop

Who are the visitors?

The majority of the visitors to the Dibevo Trade Fair work in the retail trade (70%). The remaining portion of the visitors are a mix of owners of boarding kennels, grooming salons, and suppliers, but also dog walking services, obedience schools, DIY stores with a pet and garden section, breeders, temporary employment agencies and the media.

NB: Children under 14 and dogs are not permitted at the Dibevo Trade Fair. Assistance dogs and guide dogs for the blind are naturally welcome

70% of the visitors come to the trade fair to see new products and to profit from the special show offers. Request press card


Until now, the following companies have entered into the Dibevo Trade Fair:

We use cookies to improve the experience on our website, to keep statistics and to give you access to our social media.
By using this website or by pressing Accept, you agree to our cookie policy as described in the privacy statement. You can not accept cookies either.